✔︎ Always put our client’s interest as the top priority
✔︎ Be consistently dependable
✔︎ Listen carefully to the needs and goals of our clients
✔︎ Use communication to enhance our client relationships
✔︎ Continuously look for ways to improve
✔︎ Commit to lifelong learning and increasing our knowledge
✔︎ Support and adopt wise innovation
✔︎ Expect the highest standards of excellence from ourselves
✔︎ Seek quality in everything we do
✔︎ Always do the right thing
✔︎ Have unwavering objectivity in making decisions
✔︎ Respect others and our commitments to them
✔︎ Protect the privacy of our clients
✔︎ Work collaboratively for the benefit of our clients and each other
✔︎ Appreciate the power of the team as greater than any individual
✔︎ Be intensely committed to building and maintaining a strong team
✔︎ Value loyalty as key to our success
✔︎ Serve the greater good of our communities
✔︎ Seek opportunities to address issues in our society