ThirtyNorth Investments - Our Philosophy


Discipline is Everything.

While many investing strategies and philosophies have merit, it is an investor’s ability to stick with a strategy that ultimately leads to success. Attempts to chase recent performance are generally unsuccessful and result in more trading costs and taxes. We believe that discipline and patience to follow a well-researched strategy rewards investors over the long-term.

Investing is both Art and Science.

We have access to more information and data about financial markets than ever before, with increasingly robust research and theories on investing. Information is disseminated immediately in our seamlessly connected world; yet, investors are still human and are prone to behavioral biases. We believe that portfolios and strategies must be developed using data driven research and behaviorally-based evidence. We pair this scientific precision with an understanding of how personal the art of investing is for each of our clients. Through deep client relationships we are able to overlay a personalized element to our wealth management approach. By understanding what a client’s money means to him or her, we are better able to deliver the level of service our clients enjoy. This combination of Science and Art is designed to achieve both returns and a comfortable investing experience for our clients.

Time Matters.

Investors are rewarded for taking risk in the market over extended periods of time. We can be confident there will be another market downturn, but it is impossible to know the timing of a downturn in advance. The ability to take a truly long-term view to investing is paramount to a successful investment approach, where “long-term” is not measured in days, months, or years, but in multi-year intervals.

Depth of Research forms Decisions.

Many investment decisions are made on a whim, a tip, or a shallow review of the facts. We call these types of investing decisions “bets.” Sometimes bets produce fantastic payouts, but at ThirtyNorth we prefer not to rely on chance. We are committed to researching each investment, allocation, manager, and strategy before we act. This depth and quality to our research backs every decision we make for our clients.

Risk Must be Considered.

Investors often focus on the return of one stock or investment. We argue that the expected return for a single stock should be very high, as investors have the ability to diversify single stock risk by owning the market. In every investment decision, we evaluate risk-adjusted returns rather than absolute returns, ensuring investors are adequately compensated for the risk they take. We make every attempt to avoid taking unnecessary risks in client portfolios.

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